It can be a great tool to increase comprehension. Motion isn’t just about making things more attention-grabbing. The results were pretty interesting animated graphics grabbed the no. In 2014 QuickSprout analyzed 41 blogs across different industries to try to find a correlation between the type of images included in blogs and how many social shares those blogs earned. When Dell used a GIF-centric email campaign to promote a new product in 2014, they saw tremendous success, including a:Īdditionally, GIFS are great ways to enhance your blogs. (It’s also more likely to get you published, as publishers are always looking for A-plus visual content to enhance their own editorial mix.) 2) It Makes Your Marketing More EffectiveĪnimated infographics can also make great additions to your email marketing. This is especially true for social, where you’re trying to stand out in a feed. While static infographics are still effective, bringing a static infographic to life through motion makes your infographic even more dynamic and attention-grabbing. They now support static images, video, and GIFs, meaning you have a lot more formats to play with. Publishing platforms and social platforms have come a long way. How does motion improve the impact of your infographics? Here are 5 reasons it makes them more effective. Why Motion and Animated Infographics Benefit Your Marketing One of the best ways to do that? Bring them to life through motion by turning those static infographics into animated infographics. This is a huge opportunity wasted. If you have an archive of infographics (or any type of visual content for that matter), there are plenty of ways to repurpose, reuse, and remix them to get even more mileage. Those infographics are great, but too often we publish those infographics, promote them a few times, and forget about them. We’re gonna take a crazy guess and say that your brand has churned out a few infographics over the last few years.
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